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Offering special deals and promotions is the name of the game to draw in customers on Black Friday. When it comes to crafting attractive deals, think about what type of discount would be most appealing to your target customer base. For example, if you're a clothing retailer, you might offer a percentage off all purchases or buy-one-get-one-free deals on specific items. If you're a restaurant owner, you might offer special Black Friday-only menu items at discounted prices. Regardless of what type of business you have, there's sure to be a deal that will appeal to your customers.
Once you've decided on the details of your deals and promotions, it's time to start advertising them. If you have a brick-and-mortar store, be sure to put up signs in strategic locations around your store so that customers are aware of your specials as soon as they walk in. You can also team up with other local businesses to cross-promote each other's deals. This is a great way to draw attention to your business while also supporting other small businesses in your community.
To reach the most potential customers, be sure to promote your deals on your website and social media channels. Use eye-catching visuals and descriptive language so that potential customers are enticed to take advantage of your offers. Don't forget to do research on what hashtags are trending for your type of product/service or industry. This allows you to be appear in searches that platform subscribers use to look for items or topics of interest.
If you want to take your Black Friday promotional efforts to the next level don't be afraid to get creative! Customers value honesty and social proof when considering products. You might consider offering a few loyal customers a premier discount or free item in exchange for an honest video review. Chances are you'll get public feedback that is very positive mixed with a few modest thoughts, but don't fret! Social media users looking for new things or places to try always want a balanced perspective.
In addition to promoting your specials and deals ahead of time, partnering with an influencer in your niche could be key to targeting a segment of the market you had previously not been exposed to. Influencers, whether local or national, have have built up followings of loyal fans who are interested in hearing about new products and services, so this is an excellent way to reach a wider audience with your message. Influencers will typically require one or a combination of the following arrangements:
Black Friday is a great opportunity for small businesses to draw in new customers and boost sales. Apply the tips we've discussed in order to make the most of this shopping holiday. Although it's ideal to plan ahead for success, it's not too late to get help launching your Black Friday campaign!
If you're a small business owner who needs up to $350,000 in working capital to purchase inventory or invest in marketing to give your Black Friday campaign a boost, Fundomate's small business funding program or our new interest-free program may be the solution for you. Unlike other traditional forms of loans and financing, Fundomate's working capital product for small businesses does not impact your credit score, require a personal guarantee, or set restrictions on how or what you can use your funds for.
Plus, the process is not only quick and easy but offers attractive advantages:
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